#ThursdayTool - Truth Social
- 20somethingmedia
- Mar 28, 2024
- 2 min read
Music Service Profile: Truth Social
Name: Truth Social
Synopsis
Truth Social (stylized as TRUTH Social) is an alt-tech social media platform created by Trump Media & Technology Group (TMTG), an American media and technology company founded in October 2021 by former US president Donald Trump. It has been called a "Twitter clone" that competes with Parler, Gab, and Mastodon in trying to provide an alternative to Twitter and Facebook. Truth Social uses Mastodon as its backend.
The service was launched on February 21, 2022. Since mid-2022, Truth Social has been facing financial and regulatory issues. The application was initially not available on Google Play because of violations of Google policies prohibiting content with physical threats and incitement to violence, but was approved for Google Play in October 2022 after agreeing to enforce policies against incitement.
As of March 6, 2023, it was ranked number 101 in Apple's App Store rankings for social media apps, and SimilarWeb ranked its website as number 203 in their "News & Media Publishers" category, behind Gab at number 154, but ahead of Parler at number 1,052. Trump estimated in an April 2023 personal financial disclosure that the site's value ranged from $5 million to $25 million.
Digital World Acquisition Corporation, the special-purpose acquisition company formed to fund Truth Social's parent company TMTG and take it public, disclosed in October 2023 that it was refunding to investors the $1 billion it had raised for TMTG. A November 2023 financial disclosure by DWAC indicated that Truth Social had made a cumulative loss of at least $31.5 million since its inception. In March 2024, DWAC shareholders finally voted to merge with TMTG.
Type of site
Social networking service
Founded
October 20, 2021
Owner
Trump Media & Technology Group
Founder(s)
Donald Trump
Key people
Devin Nunes (CEO)
Industry
Internet
URL
Registration
Required
Users
estimated 607,000 monthly users as of July 2023
Launched
February 21, 2022
Current status
Active
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