#ThursdayTool - Lovable

Lovable: Revolutionizing App Development with AI

Lovable is an innovative AI-powered platform designed to democratize software development by enabling users of any skill level to create fully functional websites and applications through natural language. Founded in November 2023 by Anton Osika and Fabian Hedin in Stockholm, Sweden, Lovable builds on the success of their earlier open-source project, GPT Engineer, and rapidly rose to prominence in the no-code/low-code space.

Founding Background and Growth

Co-founders Anton Osika (CEO) and Fabian Hedin (CTO) share a strong technology and startup background, having previously worked together at Depict, a YC-backed AI e-commerce startup. Osika developed GPT Engineer, an open-source tool that allows code generation from simple prompts, achieving massive traction on GitHub. Building on this success, the duo launched the commercial version, initially called GPT Engineer App, which quickly attracted hundreds of paying users with excellent reviews and was formally renamed Lovable in December 2024. By mid-2025, Lovable had become the fastest-growing startup globally, achieving over $100 million in annualized revenue within just eight months of commercial launch.

Key Features and User Experience

Lovable stands out as a platform for non-coders, entrepreneurs, and students who want to build apps, prototypes, or MVPs fast and without coding knowledge. Users simply describe their app idea in plain language, such as “I want a chat for students to ask homework questions,” and Lovable automatically generates the entire working app including frontend, backend, and database. The platform features:

• Natural Language Interface: Users explain their ideas in simple words, no technical jargon or coding experience required.

• Prompt System: Enables quick app creation in minutes.

• Visual Editor: Allows users to customize the app’s look and functionality visually.

• Supabase Integration: Eases backend setup for database handling, user authentication, and APIs without complex coding.

• Third-party API Support: Easily add features like payment gateways or chatbots by describing required functionality.

• GitHub Sync and One-click Deployment: Seamlessly publish apps or export code for further development.

Advanced AI-Powered Development Modes

Lovable features two distinct AI development modes that enhance productivity:

• Agent Mode: An autonomous AI agent that can think, plan, explore your codebase, debug, fix issues, and even search the web in real time to fetch documentation or illustrations. This mode performs complex development tasks proactively, enabling more reliable and efficient app building.

• Chat Mode: A conversational AI development partner that aids in problem-solving, debugging, and planning without directly changing code. It supports multi-step reasoning and guides users through implementation plans .

Business Model and Pricing

Lovable offers flexible pricing plans tailored to different user needs:

The platform emphasizes transparency and user control, with features to monitor credits usage, manage team roles, and keep projects organized within the dashboard.

Impact and Industry Position

Lovable is recognized as a "vibe coding" platform that has effectively lowered barriers to launching AI-driven apps and websites. Its success reflects a paradigm shift in software development where non-technical users can rapidly prototype and deploy sophisticated applications, fueling innovation and entrepreneurship worldwide. This achievement has attracted major media attention and venture funding, positioning Lovable as a key player in the AI-powered no-code development industry.

This profiling article encapsulates Lovable's founding story, core features, AI development modes, pricing, and market impact for a comprehensive understanding of this cutting-edge tech app tool.