#ThursdayTool - Trivago

Music Service Profile: Trivago, N.V.

Name: trivago

Synopsis:

Trivago N.V., marketed with lowercase styling as trivago, is a German technology company specializing in internet-related services and products in the hotel, lodging and metasearch fields. The company is headquartered in Düsseldorf. The American online travel company Expedia Group owns a majority of the company's stock.

As a hotel price comparison website, Trivago makes money from advertising partners primarily using a cost-per-click (CPC) business model. Booking platforms, hoteliers and other providers list rates and advertise on the Trivago site, paying for the clicks received from Trivago users.

Trivago also offers free and fee-based versions of its Hotel Manager product, which hoteliers use to market their facilities on the Trivago site. Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide. Since their majority shareholder is Expedia, the effort is to direct bookings to their sites by way of various "adjustments" to how other sites' rates are perceived.

Type

Public

Industry

Travel, Hotel, Information technology, Marketing

Founded

January 2005

Founders

Rolf Schrömgens

Stephan Stubner

Peter Vinnemeier

Malte Siewert

Headquarters

Düsseldorf, Germany

Areas served

190 countries worldwide

Key people

Axel Hefer (CEO)

Matthias Tillmann (CFO)

Jon Armitage (CMO)

Anja Honnefelder (CPO)

Alexander Forstbach (CDO)

Products

Meta search for hotel prices

trivago Hotel Manager

Owner

Expedia Group

Number of employees

800 (2022)

Subsidiaries

Base7booking

Rheinfabrik

TripHappy

Website

www.trivago.com