#ThursdayTool - Music Ally

Tool Profile: music ally

Name: Music Ally Ltd.

Category: Music services

Synopsis:

Music Ally launched in 2002 with a mission to help the global music industry to thrive from digital disruption rather than fear it. In those early days, they published news and analysis of the way technology was impacting the industry, and provided strategy and research to enable music companies to navigate that landscape. They emphasize, they have always maintained a balanced view, paid for by subscriptions rather than advertising.

Over time they, like the music business, have evolved: particularly in response to the new breed of empowered artists and managers, building sustainable careers in a fairer system. They still publish their daily news bulletin and fortnightly reports for their global network of subscribers, but they also provide more hands-on marketing services, working directly with artists, labels and managers on their strategy and implementation.

They also bring their editorial insights and practical experience to bear in their training content, focusing particularly on smarter music marketing, which is used by professionals around the world.

Music Ally also plays a role connecting their different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events. Their partners include Music Biz, by:Larm, AWAL, Midem and Circulart.

The next phase of evolution for the global music business will revolve around hundreds of millions of new music consumers in markets like India, China, Latin America and Africa, as well as the transition to streaming in markets still dominated by physical sales, like Japan. Music Ally publishes regular country profiles and analysis from journalists in these markets; they have recently launched a fully-localised version of their editorial service in Japan. They have an office in Medellín, Colombia, and they are laying plans for Music Ally Africa and Music Ally China too.

Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google

Website: www.musically.com