#ThursdayTool - Mailchimp

Music Service Profile: Intuit mailchimp

Name: Mailchimp

Synopsis:

Mailchimp, also known as Intuit Mailchimp, is a marketing automation platform and email marketing service. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

Mailchimp was launched in 2001. The platform was named after one of their most popular e-greetings card characters, and earned a few thousand dollars a month. Mailchimp began as a paid service and added a freemium option in 2009. Within a year, its user base had grown from 85,000 to 450,000. By June 2014, it was sending over 10 billion emails per month on behalf of its users. According to the statistics, more than 600 million emails are sent through the platform every two days.

Type

Subsidiary

Industry

Email marketing

Founded

2001

Founders

Ben Chestnut

Mark Armstrong

Dan Kurzius

Headquarters

Atlanta, Georgia

Key people

Rania Succar (CEO)

Products

Email marketing

Revenue

$700 million (2019)

Number of employees

800

Parent

Intuit

Divisions

TinyLetter

Website

www.mailchimp.com