#ThursdayTool - Hootsuite

Music Service Profile: Hootsuite, inc.

Name: Hootsuite

Synopsis:

Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok.

Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, London, Paris, Sydney, Bucharest, Milan, Rome and Mexico City. The company has more than 16 million users in over 175 countries.

The service is commonly used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Instagram, LinkedIn and TikTok. Companies and organizations known to use Hootsuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The Gap and LHC. Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account.

Type of business             

Private

Type of site       

Social media management, social networking service

Available in       

Multilingual

Founded             

Vancouver, BC, Canada (2008)

Headquarters   

5 East 8th Avenue

Vancouver, V5T 1R6

Canada

Area served      

Worldwide

Founder(s)        

Ryan Holmes, Dario Meli, David Tedman

Key people        

Irina Novoselsky (CEO)

Industry              

Internet

Employees        

1,504 (Jan 2019)

URL       

hootsuite.com

Registration      

Professional, Team, Business, Enterprise

Users   

Over 16 million (March 2018)

Launched           

December 2008

Current status  

Active