Discussion – twitch streaming and the evolution of the creator economy (SXSW 2024)

Join the panel at a SXSW 2024 discussion for a deep dive into the powerful convergence of live streaming and the expanding creator economy. This highly anticipated panel brings together Twitch CEO Dan Clancy and renowned streamers—such as Stefan Li, ExtraEmily, and Mizkif—to explore how platforms like Twitch have revolutionized digital creativity.

Once primarily a home for gamers, Twitch now serves as a global stage for musicians, artists, educators, and innovators, dramatically reshaping both business models and cultural dynamics within the creator economy.

Discover the multi-faceted ways creators are building sustainable brands and communities far beyond traditional content. Panelists will unpack the challenges and triumphs facing today’s streamers: from harnessing subscription models, brand partnerships, and novel monetization techniques to overcoming creative burnout and fostering authentic engagement.

A key focus will be on the transformative role of technology—especially the fast-growing influence of artificial intelligence. Attendees will gain firsthand insight into how AI is streamlining content production, powering smarter moderation, and enabling new audience interactions, all while maintaining the vital human element essential to lasting creativity and trust.

Whether you’re an aspiring creator, an industry professional, or simply interested in the future of digital entertainment, this session offers practical wisdom and strategic perspectives on how live streaming is redefining what it means to be a creator in the modern economy. Expect candid stories, actionable advice, and a look ahead at the next wave of innovation shaping the digital creator landscape. Don’t miss this opportunity to understand, connect, and get inspired by those leading the way in a new era of online content.

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