Discussion: Artist centric - a new era for music streaming payments (SXSW 2024)

The world’s first artist centric payment system for music streaming was launched on Deezer in October 2023. This innovative system marks a significant shift in the music industry by prioritizing fair compensation for artists who have a dedicated and engaged fan base. Through its boosting mechanisms, fraud detection protocols, restrictions on noise content, and the implementation of a "user-centric" cap, this payment system aims to revolutionize the way artists are rewarded for their work.

As we reflect on the first 6 months since its launch, there are valuable insights to be gained from the implementation of this new model. Industry experts and stakeholders have the opportunity to analyze the impact of the artist-centric payment system on labels, distributors, artists, rights holders, and the music industry as a whole. The discussion surrounding the learnings from this initial period will shed light on the effectiveness of the system in promoting fairness and transparency in artist compensation.

Looking ahead, the future of this artist-centric payment system holds great promise. By providing a platform for a deep dive discussion with music industry heavyweights, we can explore the potential implications and benefits of this new model. This panel discussion will delve into the implications for artists, labels, distributors, and rights holders, offering a comprehensive understanding of how the industry landscape may evolve in response to this groundbreaking initiative.

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