#TurnPage – The lexus and the olive tree (understanding globalisation)

Title: The lexus and the olive tree (understanding globalisation)

Author(s): Thomas L. Friedman

Year: 2000

Publisher: Anchor books (a division of Random House)

ISBN: 0-385-72015-7

Description:

In The Lexus and the Olive Tree, Thomas L. Friedman, the Pulitzer Prize – winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today.

Globalisation has replaced the Cold War system with the integration of capital, technology, and information across national borders – uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today.

Friedman tells you what this new electronic global economy is all about and what it will take to live within it.