#TurnPage - Six Billion Shoppers: The Companies Winning the Global E-commerce Boom

Title: Six Billion Shoppers - The Companies Winning the Global E-commerce Boom

Author(s): Porter Erisman

Year: 2018

Publisher: Pan Macmillan UK

ISBN: 9781509874774

Description:

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands.

He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. The book explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend. The book has 256 pages and is in paperback format.