#TurnPage – Content Inc.

Title: Content inc. (how entrepreneurs use content to build massive audiences and create radically successful businesses)

Author(s): Joe Pulizzi

Year: 2016

Publisher: McGraw-Hill

ISBN: 978-1-25-958966-9

Description:

Content Inc. is the most personal of Joe Pulizzi’s books to date. The glimpse it provides into the minds of today’s content marketing leaders should serve as inspiration to anyone who wants to build their own company, career niche, or energized brand. You cannot put this book down without feeling motivated to go change your own future for the better.

In this bestseller, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

1. Identify the intersection of your expertise and your future customer’s needs

2. Determine how to “tilt” your sweet spot to find a place where little or no competition exists

3. Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)

4. Use social-media and SEO to convert one-time visitors into long-term subscribers

5. Grow your business by expanding into multiple delivery channels

6. Monetize your product or service for ultimate business success

7. Understand how to sell your content asset for millions or build the business into a large enterprise