#Timepiece – Tag Heuer Monaco

THE MOTOR-RACING INSPIRED WATCH

A design classic beloved by connoisseurs, the instantly recognizable Monaco is cooler and more cutting-edge than ever.

LAUNCHED IN 1969

THE BIRTH OF AN ICON

The Monaco’s provocative look represented a complete break with conventional watch design. Equally radical was its perfect water-resistance — a world first for a square case. More revolutionary still is its heart, the Chronomatic Calibre 11, the first automatic chronograph movement with microrotor.

SPORTING GLAMOUR

BOLD GEOMETRIES, BOTH VINTAGE AND CONTEMPORARY

Often copied, never equaled, the Monaco stands out for design features like the big case cut at right angles and beveled crystal of virtually unscratchable sapphire. Innovations and re-interpretations over the next half century – special editions, in-house movements – were even more revolutionary.

At the time, we immediately knew this was something special. […] The revolutionary square case would be the perfect housing for our avant-garde Monaco ~ Jack Heuer, TAG Heuer Honorary Chairman President

TAG HEUER MONACO CHRONOGRAPHS

SKELETONIZED FOR THE FIRST TIME, THE MONACO IS AS COOL AND INSPIRING AS EVER.

Worn by racing legends and mavericks since 1969, the iconic square-shaped TAG Heuer Monaco epitomizes the fearless spirit and undeterred passion that continues to drive daredevils past the finish line of the Monaco Grand Prix.

THE STEVE MCQUEEN MACHINE

A TIMELESS EMBLEM OF REBELLIOUS STYLE

Some editions of the Monaco honor its radical positioning of the crown to 9 o’clock – to show that winding is no longer required. Retro-chic versions also celebrate the metallic blue dial, red second hand and the play of squares: two chronograph sub-dials inside a square case.